Illustration of a dark living room with a media wall, a TV and a long electric fire glowing below it

Electric fires for UK homes

Real warmth, no chimney needed

Wall mounted fires, media wall and inset fires, fireplace suites and electric stoves. Clear specifications and plain advice on sizes, running costs and fitting.

Choose your type of electric fire

On the wall, in the wall, against the wall or on the hearth. Each type suits a different room.

Electric fires we are preparing

Shop all
Illustration of an oak TV stand with a built-in electric fire and a TV above it

How much heat do you need?

Most plug-in electric fires give up to about 2 kW of heat. That tops up a living room nicely, but a large or draughty room needs more than one fire can give. A rough rule used across the UK stove trade is room volume in cubic metres divided by 14. For a 4 x 4 m room with a 2.4 m ceiling that gives about 2.7 kW, so a 2 kW fire would help but not do the whole job on a cold day. Our guide explains the sum and what to do with the answer.

Heat output and room size

Electric fire buying guides

Running costs, sizes, flame effects, fitting and safety, written for UK homes and checked against official sources.

All guides

Common questions

When can I order from you?

Our shop opens soon. We will publish prices and delivery times once each fire can be ordered. Until then you can read our buying guides and the specifications of the fires we are preparing.

Can I ask a question before you open?

Yes. Email us at info@electricfireroom.co.uk and we will reply as soon as we can.

Do electric fires need a chimney or flue?

No. An electric fire burns nothing, so it produces no smoke or flue gases. It can go on almost any wall, in a media wall or in an old fireplace.

How much does an electric fire cost to run?

Multiply the power in kW by your unit rate. Under the Ofgem price cap for 1 October to 31 December 2026 the average electricity unit rate for Direct Debit customers is 26.32p per kWh, so a 2 kW fire on full heat costs about 53p an hour. The flame effect alone costs far less. Our running cost guide shows the full sums.

Do I need an electrician to fit an electric fire?

Not for a plug-in fire used with an existing socket. You may need one for a hardwired fire, a new socket inside a media wall or a new circuit. In England a new circuit is notifiable building work under Part P. See installing a media wall fire safely.