Privacy policy

This privacy policy applies to the website electricfireroom.co.uk. Our shop is not open yet: you cannot order anything here, and there are no forms or customer accounts.

1. Who is responsible for your data

The controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 is:

STRANOVAMEDIA LTD
20 Wenlock Road
London N1 7GU
United Kingdom
Company number 16968122, registered in England and Wales
Email: info@electricfireroom.co.uk

2. No cookies, no analytics, no tracking

We do not use cookies, analytics or tracking tools, advertising or social media plugins. Fonts and images are served from our own hosting, so visiting a page does not send data to Google or other third parties. This website does not store anything on your device.

3. Hosting and server logs

This website is hosted by Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA. When you open a page, Cloudflare processes the following data because it is technically needed to deliver it:

• your IP address,
• the date and time of the request,
• the address (URL) of the page requested,
• your browser and operating system (user agent).

We use this data only to deliver the website and to protect it against attacks and misuse. Our lawful basis is our legitimate interest in running a secure website (Article 6(1)(f) UK GDPR). Cloudflare processes the data on our behalf as our processor (Article 28 UK GDPR). Log data is deleted once it is no longer needed for these purposes.

Cloudflare usually answers requests from a data centre near you, but the data may be processed in the United States. For transfers from the UK, Cloudflare relies on its certification under the UK Extension to the EU-US Data Privacy Framework and on the EU standard contractual clauses with the UK Addendum, as set out in its data processing addendum.

4. When you email us

If you email us, we process your email address, your name if you give it, and your message, so that we can answer you. Emails to info@electricfireroom.co.uk are forwarded to our team's mailbox using Cloudflare Email Routing (provider as in section 3).

Our lawful basis is taking steps at your request before a possible contract (Article 6(1)(b) UK GDPR) when your question is about buying from us, and otherwise our legitimate interest in answering enquiries (Article 6(1)(f) UK GDPR). We delete your message once your enquiry is dealt with, unless we have to keep it by law.

We do not sell your data, and we do not use it for automated decision-making or profiling.

5. Your rights

Under UK GDPR you have the right to:

• access the personal data we hold about you (Article 15),
• have inaccurate data corrected (Article 16),
• have your data erased (Article 17),
• restrict how we use it (Article 18),
• receive your data in a portable format (Article 20).

Right to object (Article 21): where we process your data on the basis of legitimate interests, you can object at any time on grounds relating to your particular situation.

To use any of these rights, email us at info@electricfireroom.co.uk.

6. Complaints

If you are unhappy with how we handle your personal data, please tell us first at info@electricfireroom.co.uk. We will acknowledge your complaint within 30 days and tell you what we are doing about it.

You also have the right to complain to the UK supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk/make-a-complaint.

7. When our shop opens

Once you can order from us, we will add the processing needed for orders, payment and delivery to this privacy policy.